What we do
KAMRIT's GTM Strategy practice helps global enterprises and Indian challengers design and operate the path from product to revenue. We are informed by the same research feeds that Fortune 500 procurement and strategy teams already use through our sister firm Claight.
We engage at three altitudes:
- Market entry & expansion. Country selection, regulatory readiness, FDI and legal vehicle choice, and a 90/180/365-day operating plan.
- Channel architecture. Route-to-market design across direct, distributor, e-commerce, and platform plays, costed, ramp-modelled, and incentive-aligned.
- Pricing & commercial design. Willingness-to-pay studies, packaging, list and realised price modelling, and partner economics that survive contact with the field.
How we engage
A typical engagement is a 6 to 10-week sprint ending in a single binding deck: market thesis, segment priorities, channel design, P&L, hiring plan, and the regulatory checklist needed to begin trading. We then stay on as a retainer through the first two quarters of operation, owning the financial close, the GST and TDS rollout, and the FEMA reporting alongside the GTM rollout.
Why this sits inside KAMRIT
GTM strategy without an execution partner is a deck. Execution without strategy is friction. KAMRIT's other practices (M&A, investments, audit, GST, TDS, compliance) turn a good GTM thesis into a running, audited, compliant business. Because KAMRIT and Claight share directors and shareholders, the research that supports the GTM thesis is the same research being read by the buying side.